Smooth sleek design combined with speed; simple yet elegant. Sounds like a car commercial, but these are the words I am using to describe the view of the web from Chrome, Google’s new Internet browser released in Beta yesterday. Downloading Google Chrome is quick and easy. Chrome automatically detects and copies your bookmarks, passwords and other information from your existing browser and imports it into your new Google Chrome browser. This is an amazing time saver. In the end starting use of Google Chrome takes only minutes and you are ready to view the web in a whole new way.

The first thing you will realize, as you open your browser, is the simplicity of Google Chrome. It can actually be baffling to some people because it is so simplistic. The open page view and uncluttered space of this browser make if feel more like a meditation than an Internet experience. By combining this minimalism with great features such as being able to change your default search engine and the introduction of the OMNIbar, which combines the classic URL address bar with the search box, saving time and space, Google has been able to utilize features of current browsers and add new features of their own.

Two other great advantages of the Chrome browser are the OMNIbar and their tabbing processors. First the OMNIbar, is not only unique in its dual function, but when you enter a search term into your OMNIbar, Chrome searches not only your browser history’s page titles, but the page content as well and the search results are often accompanied by thumbnail views of the websites. The tabbing and multiple web page views also go beyond traditional browsers as each tab opened runs in its own process and if there were a crash, only that particular tab would be closed not the whole browser. In addition, Chrome features its own task bar, allowing users to identify which tab or web page is eating up CPUs and a user can terminate that page with one click.

Being Beta, there are some flaws to be worked on with the Google Chrome Browser. These include the scrolling mechanism, organizing bookmarks, font visibility, and Google Chrome Beta depends on a lot of shortcuts that beginner users may not be aware of, and other points like navigation. Google Chrome is also missing the vital elements of add-ons and some plug-ins. Page Rank lovers like myself, may find it difficult to move around the web without this important tool and as it is a Google tool it should be simple to integrate into the browser. There could also be some lingering issues with privacy for me, as Google Chrome clearly states that they are tracking usage and using this information to develop advertising, etc. But for all I know other browsers could already being doing this too-they were just never kind enough to tell me.

Chrome comes from Google so the expectations are high and for a beta version, overall I was impressed. For now, I am sticking to my Firefox as it has all my plug-ins and bookmarks right there, but I look forward to the final release of the Google Chrome browser; provided there is one as many Google Betas stay Betas for a long time, but I am hopeful that Google Chrome will be the new browser for every PC.

Rafferty Pendery
CEO Studio98

When using keywords in the title, it is best to not to overdue it. Select a pertinent keyword to your page and form a quality title around the selected keyword. Search engines often highlight these terms in the search results when a user has performed a query. This will help to generate greater visibility and a higher click through rate.

General rules to remember:

• Keep an eye on the length-65 to 70 characters including spacing. Titles that are longer than this often appear unfinished in search results.

• Keeping your main keyword near the beginning of your title indicates the value of your site for this information. Using multiple keywords or repetitive keywords can do damage to your ranking and may get you blacklisted.

• Readability and emotional impact. A compelling title tag will pull in more visits from search results.

Proper time and use of your titles will generate better keyword driven search engine traffic and initiate interest in your site. Don’t just think about optimization and keyword usage. Think about the user experience. Your title is your first impression. Make it a positive one and write your title for the user-and not just for the search engines.

Rafferty Pendery
CEO Studio98

People across the globe spend so much time each day watching videos online, it was blatantly coming. After Google bought YouTube, it was etched in stone. I was reading over the release on the program and one of the things that I really liked is that as part of the Beta testing they are only going to be displaying ads on video sites that get above a certain number (large number) of views. This is one way to help ensure that they are legitimate ads being displayed. (obviously no way to guarantee, but its almost as much work to get that many views as it is to fake it).

Here is a video explaining the program:

You can also read the Official Google Video Adsense Release for more information.

We will see how this plays out…

Rafferty Pendery
CEO Studio98