Rafferty Pendery - Internet Marketing Strategist

June 14, 2009

Facebook: Claim Your Username

Last night Facebook confirmed recent rumors and opened the doors for Facebook users to claim their very own vanity URLs (www.facebook.com/raffertypendery). Originally reserved for for businesses and Facebook partners with more than 1000 fans, as of midnight, the regular folks of the Facebook world can claim a username that will become the exclusive URL for their Facebook profile.

In their continuing effort to listen to its users, Facebook heard the high demand for the vanity URL request. Vanity URLs will make connecting on Facebook easier for individuals and businesses. Instead of having to search hundreds of possible name matches or distribute the current random numerical id used by Facebook, users can simply distribute their personal URL for their profile. Usernames are being distributed on a first come, first serve basis and must be a minimum of five characters including letters, numbers and periods.

There are some rules to keep in mind when you are figuring out your username. For starters, you should pick your username carefully, because you will not be allowed to change it later. If you do change your mind about your username selection, your only option will be to start a new account and Facebook is currently not letting new accounts select specific usernames. Choose carefully and if you are selecting for your business choose relevancy.

Generic usernames, like pizza or paste, will not be available. Facebook is encouraging individuals and businesses to select a username that is specific and relevant to their own identity or business. Businesses should definitely choose a relevant username if they want their vanity URL from Facebook to add value to their Internet marketing campaign. There is a form available to prevent trademark infringement.

With over 2 million profiles on Facebook, usernames are filling up fast and if you want to be part of the “Username Land Rush” or add more value to your Facebook identity. Log on today and claim your name.

Rafferty Pendery
Internet Marketing Consultant

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