It isn’t very often that commercials touch us deep in our core. A company may have such success with one commercial in their product lifetime, but for repeated success, it can be difficult. A company has accomplished just that. GM’s Onstar commercials touch the very core of our beings by focusing on realistic situations that generate fear, love and hope in almost all viewers.

The GM Onstar commercials have found a way to market a product that touches our soles with small children saving parents, soccer moms becoming heroes, and Onstar operators being the helping hand to millions of crash victims.GM has done a great job of marketing this valuable automobile and life accessory. But what if you want to watch a commercial again and you didn’t think to record it yourself?

Having searched the Internet high and low, it can be very difficult to locate a GM Onstar commercial. There are plenty of spoofs and spin-offs and I am starting to wonder if it wasn’t in Jeff Gordon’s contract that his are one of the only commercials viewable on YouTube. Although Gordon’s role in the commercials were good, this series did not have quite the heart touching effect as the crashes and emergency situation responses. Why is it that GM hasn’t taken their Onstar commercials to the Internet?

They obviously know they have a great marketing channel open, with the value of realty in their commercials, why have they not taken advantage of the free and many times permanent advertising capabilities of online video services? They could quite possibly save money on advertising and create a pervasive, long term campaign. That’s just a thought, but this service is invaluable to so many and in honesty, some of the Onstar spoof videos could generate a little bad publicity. By launching an online video marketing campaign, GM could make Onstar the most loved and watched commercial in all the land. In turn, more people looking for Onstar in their next vehicle.

Rafferty Pendery
CEO Studio98

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Tags: gm onstar, Internet Marketing, Rafferty Pendery

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