Millions of people use a variety of social websites everyday. Whether for professional forums or family sharing, social networking has started connecting people from every corner of the world for both business and pleasure. If you are setting up profiles for personal use, self-promotion or for building the brand and reputation of your business, the sheer number of social media platforms can make generating a following a difficult, but worth-while task.

How do you let people know where to find you in the social media world without completely coating your website in small and large badges, each with a different link? Enter the SocialFollow button, a social media gathering button introduced by the marketers here at Studio98, tested by their trusted friends and colleagues. The Social Follow button allows you to list all your social accounts from one location or button, making it easy for your website or blog visitors to find you on any or all social platforms without the bombardment of a million buttons and badges.

For those of you who still haven’t decided to hop into the social pool because you just don’t see the benefits, lets take a quick review of the value of social media marketing. There are two aspects of a social approach to marketing that remain true whether you are involved in B2B or B2C relationships: increasing inbound links to your website and improving or maintaining your brand and reputation. Additional benefits include generating targeted traffic and improving your overall community popularity. The greatest value in social media marketing however, is in the word of mouth and viral qualities of the platform and how this can improve your reputation and brand to generate more visitors and loyal customers.

Word of Mouth advertising has been the best form of marketing available since the dawn of promotion strategies. Today, word of mouth still provides the strongest branding and reputation building strategy for most industries and businesses, but the words are usually flying around the Internet instead of the neighborhood. It is the power of social networking that drives this electronic word of mouth force and the SocialFollow button is making it easier for your already loyal customer base to follow you where ever you are on the net and share your business with their network as well.

Rafferty Pendery
Internet Marketing Consultant
(Creator of the Social Follow button)

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