May 13, 2008
Trail Mix Crunch Cereal Peps Up their Marketing Campaign
Granola. Lightly crunchy nuggets. Cranberries. Almonds. A touch of vanilla flavor. Sounds delicious. What is even more appetizing is the refreshing video campaign used by Post to introduce the new “abundant combination of tastes and textures†of their Trail Mix Crunch Cereal.
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It’s the simplicity of the advertisement that makes it so appealing. Free from the obscure pitches of so many other cereals. They don’t boast about the power of the whole grains or the number of calories. Yet this commercial effectively leaves watchers wanting to start their day with trail mix for breakfast and fuel their own spirit for adventure.
Of course, there is the added humor of the extremely talented hound that delivers breakfast in bed (and up a lot of steps) with the sole purpose of motivating his owner to get his day started so the furry friend can steal his spot under the sheets. Obviously Post understands that at every point that a customer interacts with a company, brand communication takes place and making certain your campaign leaves customers feeling good means more customer’s starting their day with Trail Mix Crunch.
Now if they could only give you the delivery dog with your first purchase…
Rafferty Pendery
CEO Studio98
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Tags: good ad campaign, post trail mix, Rafferty Pendery, Studio98, trail mix cruch cereal
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May 13th, 2008 at 1:29 pm
Good Layout and design. I like your blog. I just added your RSS feed to my Google News Reader. .
Jason Rakowski
May 19th, 2008 at 9:11 am
Glad to hear that you like the cereal. It’s one of my favorites, too. But, I must admit, I’m a little biased. I work on the marketing team at Post where we developed the cereal and the video. By the way, we’re working on the “free-delivery-dog-with-purchase promotion”.
July 18th, 2008 at 2:41 pm
Too bad this campaign did’t work much for my area of the country. I purchased a box @ Sam’s club and loved it. I went for more and was told it was a “special buy item.” No other store within 15 miles carry it. Not like I live remotely either. I live near Tampa, Florida.
September 25th, 2008 at 4:06 pm
I love the cereal also, however, Sams Club doesn’t carry it any more and I can’t find it in Las Vegas.