I am always advancing my knowledge of many different topics including search engines, the web, marketing and design. Recently I purchased and started reading Aaron Wall’s SEO Book and ran into a piece of information I knew, but hadn’t put some thought into recently.

“Sell what your customers want, when they want it.”

The web has made this very easy, from large conglomerate sites like www.Amazon.com to niche sites such as www.PamperedPuppy.com. The availability and access of the web has empowered users to such a degree that it has affected how all customer relations are conducted on and off the web. The web made it easy for customers to access information when and where they want. They are no longer hooked into high pressure sales cycles when buying cars, they just look up all the information they want on any of the cars they want in the comfort of their own home.

SEO has become the game of finding out what internet users are searching and driving sites up in those search terms to gain exposure. This is basically following the datum above: Sell what your customers want, when they want it.

This can be applied multiple ways.

1. The main way is obviously with search engines. I have had clients that tell me “I know what keywords I want to be ranked on”. I then get a list of the words and find out that those search terms are not getting a lot of searches per month. The key then is finding out what keywords people are actually searching, then work to get your site ranked on those terms. Unless you have a high budget, I probably wouldn’t go for a term that has a 15,000 searches a month. If you have a large budget and have some time to really work on it, go for it.

2. There are forums on pretty much every topic or product that can be imagined. Some of the people going to these forums are interested in that topic or product as you can imagine. Posting helpful information on these sites can definitely result in traffic to your site as long as you make sure there is a link back to your site. (This also helps gain links back to your site).

3. Market-specific directories. So far I haven’t seen a great boost in submitting your site to thousands of directories which some companies provide as a service. I think you are much better off submitting your site to market-specific directories. If you are a dentist, submit your site to dentist directories. That way you are getting targeted placement. This has been far more effective in my experience than just submitting your site to random directories.

So those are a few of the ways to apply this datum, there are many others out there as well that I will list for you in the future.

They will be searching whether your site is there or not, so its worth it to work out where you want to get your site listed and a plan to go about getting placement in the search engines. It all starts with coming up with a product or service that people have real interest in and doing honest promotion to gain exposure on the web. Studio98 does custom search engine strategies for companies to help get them ranked in keywords to drive traffic to their website.

Rafferty Pendery

Email Us | Email to a Friend

Tags: Internet, Marketing, Rafferty Pendery, SEO

Rate this Article