Your META title is what will appear in search results. It is literally the first thing searchers will see about your website. Spend some time on your titles. Brainstorm for the right words to describe your site and use different titles for each page that reflect the true nature of what each page is about. Just like pay per click ads-no clicks means no conversions. Titles must grab attention, create curiosity and evoke emotion. A clean, well-worded title will immediately portray a professional image.

When using keywords in the title, it is best to not to overdue it. Select a pertinent keyword to your page and form a quality title around the selected keyword. Search engines often highlight these terms in the search results when a user has performed a query. This will help to generate greater visibility and a higher click through rate.

General rules to remember:

• Keep an eye on the length-65 to 70 characters including spacing. Titles that are longer than this often appear unfinished in search results.

• Keeping your main keyword near the beginning of your title indicates the value of your site for this information. Using multiple keywords or repetitive keywords can do damage to your ranking and may get you blacklisted.

• Readability and emotional impact. A compelling title tag will pull in more visits from search results.

Proper time and use of your titles will generate better keyword driven search engine traffic and initiate interest in your site. Don’t just think about optimization and keyword usage. Think about the user experience. Your title is your first impression. Make it a positive one and write your title for the user-and not just for the search engines.

Rafferty Pendery
CEO Studio98

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Tags: meta tag optimization, meta title, Rafferty Pendery, Studio98

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