As connections and the computers they are allied with get faster, video sites must keep up with the times and meet the speed of their visitors. The large video sharing sites, like YouTube, are already testing a player that detects your connection speed to serve up higher quality video. Optional, of course, but who wouldn’t want the higher quality and where does that leave the timeless “camera phone” videos or “first time holding a camera” videos? And if video marketing was on your list of online marketing campaign strategies-what level of quality do you need?

The content of your video is extremely important, but is content more important than quality? It’s a balancing act. They need to walk hand in hand. It is vital to have effective content that intrigues the audience. Without excellent content, no matter how good the quality, your video will stink and sink right out of existence. However, by combining high quality with brilliant content you’re destined to have greater success than the lesser quality video.

Do you need studio quality stuff? No, but a broadcast filled with extraneous noise is just annoying. The people coughing in the background. The shaking and clumsy camera hand. The dog barking off in the distance. Get that stuff out of there. Don’t be mistaken; unedited video has massive value for keeping it real. But it is better to invest your time in producing high quality videos for a lasting high quality impression.

Rafferty Pendery
CEO Studio98